Planning For Your Busy Season
When is the best time to start planning for an event or season? Timing depends on the event or season, in most cases you should start your advertising for a summer event in the winter so people can start planning what they will do in the summer and when you advertising is online is even more important to plan early to build your rankings on the search engines for the respective event or season. If you are attempting to build a yearly events business then I would suggest building a page for that event on your website and maintain that page each year to obtain rankings and start advertising that page on specific travel sites to both obtain rankings for that page and build traffic both from organic ranking of your website and the rankings of the site for which you are advertising on.
It is to late when the season has already started to build business for a particular event through organic rankings so in this case you would have to use pay for click rankings on the major search engines which will has the same effect though at a much heftier price tag so your profitability will be greatly affected. One investment counselor once told me that to pay a bill for 25.00 you must bring in 75.00-100.00 for the lodging industry do to the high cost of overhead. I have always used that model to value the cost effectiveness of my advertising dollars.
It is much better to plan ahead and benefit from organic search results to bring in business, if you do not understand this then I would suggest you hire someone familiar with search engine optimization as apposed to someone who just designs and nice website or have them design a nice site and then find someone who specifically does organic search engines optimization (SEO). Then simply update the page each year with results from the prior year and other relative content to keep the page interesting.
I would also suggest using travel directories to build your website rankings or to advertise using other business advertising resources to build relative incoming links, another way is to create blog and write about events then post links to your website. If you write interesting content then other people will post links to your blog and it will not cost you a dime to advertise though it will cost you time to maintain the blog. If you are to busy you can always hire someone to maintain your blog or even market your blog or website, there are many resources online for you.