Marketing your business is an ever changing strategy are you willing to change or do you still only use traditional ways to build your business?
Over the last couple of years we have seen many businesses that have been around for a while start to leave the business landscape, do you ever wonder why this happens. In many cases, this happens because people in the leadership positions within the companies are out of touch with their consumers and their buying habits. If small business owners want to be successful for the long haul then they need to stay in touch with the buying habits of their customers and be ready to make changes and try new things to see what works and what does not.
A good motto to live by when in business is “You snooze, you lose”, it really does not matter the type of business you are in they are all pretty much the same, customers always shop price, quality, customer service, reviews, cleanliness, ease of finding and shopping. In many
- A great domain name and website to compliment your business, sometimes figuring out the proper domain name you should discuss with an internet savvy professional since, in reality, you are building two businesses when you start in business, online and offline.
- Create a social network to also compliment your business, all too often I hear from people in business they will never go on Facebook as they do not want all their personal things out there. Think about what you are saying, the only way personal things will be out there is if you put them out there. A Facebook business page is just that, a way to inform customers you already have and potential new customers a way to interact with you.
- Free business classifieds, paid business classifieds, business directories relative to your business, banner and text advertising. All of the above are cost-effective ways to build your business and also provide incoming links to your website which can highlight specials, events and more. The above is much more cost effective than paper, tv, and radio in many cases especially if you use some great smaller websites like mine as an example.
- Regular optimization of your website is essential in staying on top of the search engines which entails either writing articles on specific products or services for which you offer or the purpose of using your service on a regular basis, this is also a great way to show your knowledge
onthe products or services that you offer and also provide content that will improve your rankings on the search engines.
Small business owners today that wish to have a business tomorrow need to have a passion for all facets of building a business if they want to succeed in today’s business environment, gone are the days where you can simply rely on word of mouth. All too often you see owners fail because a few years they are extremely busy thinking they do not need a website then all of the sudden there is no business and then they want a website to build their business, WRONG! You need to build your internet presence when you are busy for the time when you may not be so that you never get to that stage hopefully.
I am going to post a one paragraph blurb about using BuckeyeAds.com for business and paid to advertise, BuckeyeAds provides both business and consumers a high ranked,