Do you operate a local brick and mortar business?
Do you have an online presence for your local business?
Building a business locally is not as complicated as many might think. In many cases the easiest way to build your business is totally ignored mainly because people as a whole only think one way which is focusing only on their business and missing the boat on the big picture. Properly optimizing your website is not a complicated process for most SEO’s making it the most cost effective way to build business, maintaining those rankings also in not that complicated, let me explain as I have both online and offline business and have been dealing with other business owners for 30 plus year so I no this for a fact.
Building Incoming Links
Since you have an online business do you have either a directory or referral page? Many independent businesses do while most large companies do not as they have the same mentality as most small business owners do. Ok so you do have a referral page, Who do you have listed on the referral page and do those people provide a link back to your site, if not, do they no that you are providing that link and would appreciate that they reciprocate. A good rule of thumb is that a link given should be received and if it is not then you should remove the link.
Build Your Business with a Directory
One the other hand if every business provided a directory where other local businesses could add their link if they provided a link then based on good linking practices everyone would improve in rankings on the search engines though on other hand if links are only given then you are the only one hurt because you are providing relevance to another site and taking value away from your website. Why do you think a strong Chamber has many businesses involved, the same holds true for you and your online business.
Share the Wealth and Grow
Being in the travel business I understand the importance of this and since I have had a website, going on 18 years now I have always provided business information of area businesses because I understand that they are a value to my business though on the other hand their is not one business that I provide links to that has ever provided a link back, of course I see these businesses come and go. Then if you do have a link page the only businesses they link to are their suppliers, do you think those suppliers link back? NO they do not.
Do you think that a business 20 or 30 miles away is going to send business to you or do you stand a better chance with someone nearby? People this is not rocket science, though maybe it is since no one is doing it. Personally if anyone is interested in exchanging links just let me know as I am always interested in providing a link in return for a link to one of my other sites and I will even put your link up first, though if it is not reciprocated within the week I will remove the link. Simply post your information in the comment section and we will take it from there. A few rules, no affiliate links, only private web urls.
Understanding business links
Have you ever thought why organizations you belong to want you to link to them but do not provide a link back, they want you to build their business and they do not want to build yours and if they do link back which they should because you are paying them fees to belong. Though the link they provide is a no index link and the one you provide is a direct link which will build the rankings of your website. The same thing holds true when you link to either chain hotels, restaurants, etc unless they have their own website for which most do not. You get nothing in return so start dealing with small businesses like yourself and build a good business.
Building Business the Right Way
Let’s recap what I have stated above:
- Add a directory to your website
- Provide links to area businesses and in return ask them to provide one back
- Eliminate links to businesses that do not provide a link back as you are giving value which you are not getting. Now if they go the extra mile and have directories not attached to their url then this is even better for you and them.
An example would be one of my websites, Business A links to your business and your business links to business B which is another business of business A.