Building Business with Online Advertising
Building business with online advertising is not quite like advertising in your local paper so I will go over the proper way to create a listing from top to bottom.
Building Business with Online Advertising
Title of your business ad
Title of your business listing is an important part so do not simply put “Great Sale” or something similar you need to use terms that will also provide rankings to your listing on the search engines so the first part of the title should go after a geographic area.
Example: Zanesville, Ohio
Then as the location go after what you do or service you provide.
Example: Plumber, Hotel, Restaurant or for a restaurant break it down even more, as opposed to a Restaurant use Family owned restaurant or for plumber use New construction plumber.
The reason for narrowing it down is for rankings, a plumber is a generic term so depending on the population of your area there could be a lot of competition for those terms so to achieve rankings for generic terms will become much harder, though not impossible but for someone that is not experienced in proper optimization it will take some work.
Central Ohio Advertising – Content of your business ad
Content of your business listing needs to have a little thought also, with content you need to incorporate your title a few times to achieve rankings and make the title a relevant part of your ad, if you noticed with this subtitle “Content of your business ad” I have incorporated it at the beginning of this paragraph to show it as an important part of this paragraph, so do you in your content if you want to build business with online advertising.
- Incorporate the title of your ad at the beginning of your content
- Make tags for each part of your content which you want to make relevant and also the first part of the paragraph needs to go after the header tag.
- Incorporate an image with alt tags to match the Advertising Title so if your website is done in WordPress then it would be a good idea to create your ad to place online in your WordPress editor so you have the ability to have this image on your website and add alt tags to the image when you update it into your content. When you have created your ad simply click on the text in your content editor and then select all text and copy then paste the content into your ad.
Now, this copy and paste will only work on ads that accept .html, not all advertising resources do even craigslist does not accept any more. though on our resources you can use .html. All of our resources are highly ranked on the search engines also, they include.
- BuckeyeAds.com – now provide our main advertising resource, we have centralized our business ads and regular classifieds on the same site to enable businesses to reach consumers at the same time, another feature of our new site is the business directory on the left of this site. These ads have a small fee of 1.99 for 90 days which is a small price for the exposure you receive, you gain local exposure with local site rankings and global exposure through our main site rankings. On our classified solution, you also have the ability to place text ads which will be seen through our entire site locally, regionally, nationally and globally all for a small fee of $100. per month with unlimited hits or clicks.
Our directories include:
- NationalRoadEast.com, PanTravels.com
All businesses can place business listings on our advertising resources but on our directories, only businesses in the geographic areas that are pertinent to the site as the search engines will not provide us good rankings if we accept all listings in our directories, if your business is not pertinent we will not allow a listing. Just to let you know and understand if your business is not activated, why it is not.
Central Ohio Advertising – Linking to your Business Listing
Linking to your business listing is the final part of creating a good ad, let your friends know about your listing on either one of our sites or wherever you advertise. As an example your social networks, Facebook, Instagram, twitter, etc. simply copy and past your ad link to your social network listing and people can find you plus the search engines will give your ad more relevance which in turn provide your ad higher rankings on the search engines which will bring your website more traffic. I think you now start to understand the circle of life on the internet and are well on your way to building a good internet business, remember where you got this valuable information and we always appreciate your business and want to help you grow both online and offline. Our business is building your business since if we build your business we will build our business, part of growth is understanding and understanding is growing.
Please also read about Banner and Text Advertising