Beware of Direct Sales
Business owners need to beware of direct sales people that come to your door, in many cases, you will be paying for business advertising that will not provide you with any results. The next time someone comes a knocking with an unbeatable advertising opportunity, do a basic check before advertising.
Check Organic Rankings
Beware of Direct Sales
The main item to look for when you are paying for advertising is if the website ranks for any relevant keywords on the major search engines, so basically if you are paying for advertising on a website for business advertising you will need to check keywords for business classifieds, business advertising, etc. and also check rankings for regional areas also as they may be more a state or local area advertising resource. As an example for state business advertising, you would type in the keywords Ohio Business Classifieds for the state of Ohio or Ohio Free business classifieds if you are looking for free and paid listings.
Using Relevant Keywords with Business Advertising
Relevant keywords will change with the type of business you are in also but the most important thing is that they rank for relevant keywords as to the type of business you are in or business in general. In many cases, though they are outselling advertising because they have no rankings online, they may be a great salesperson though so you need to have a basic understanding as to what you are purchasing. In many cases when you purchase advertising from your local paper their online resource will only be ranked locally and by the company name so you are paying for only local advertising which in today’s market environment may not be cost effective advertising.
One example of high ranked advertising with free advertising if our own resource, BuckeyeAds.com, BuckeyeAds is an Ohio based business advertising resource, online now for over 15 years. Consistently ranked on top of all the major search engines for regional, state and national searches plus the fact that it offers stability. Let’s face it 15 years online beats the majority of the websites today, as an advertiser you need to no that when you spend your hard earned dollars that the company is not going to close up next week. Also, you will never see us knocking on your door unless you ask us too, as our business comes from organic rankings, we are professional organic optimization experts so we rank high for many relevant keywords. Enough about us let’s back to building your business.
Business Owners – Central Ohio Advertising
I provide many resources like Central Ohio Advertising so that business owner can begin to understand how to use the internet to build their business since today if you are not online then in many cases your business is just one step from going out of business. There are many steps that a business owner today should take to secure his or her future for tomorrow which include the following.
1. Social Media Marketing
2. Business Website with links to your social media
3. Placing business listings on ranked resources
4. Listing your business in directories relevant to your business.
5. Interacting with your customer online.
When utilizing the above resources you need to train yourself in basic optimization techniques so that all of your advertising brings business back to you, even in social media proper use of keywords is extremely important. Understanding keywords and how to properly use them is probably one of the most important parts of building an online presence.